The Beverage Standards Association brings you Peter’s Weekly Briefing every Tuesday morning.
Monday, 1st May 2023 Weekly Report
Rapid downturn in 2020
Last week I drew attention to the covid graph which I described as ‘a rapid downturn in 2020, then an upsurge, before a further reduction, and then a slow climb upwards from late 2021, punctuated by the omicron-induced fall in late 2021 / early 2022’.
The last normal year
Because of the several stages of the evolution of covid and the resulting changes in annual growth it has become common (almost universal) practice, when comparing current levels, to reach back over any intervening covid-impacted years to 2019 – the last ‘normal’ year. But at what point do we stop? When do we revert to comparisons of the prior year?
Thank you for reading part of the Monday 1st May 2023 Weekly Briefing. A full edition can be found here.
Peters Monthly Report for March 2023 is now available here.
Peters Quarterly Report for January to March 2023 is available here. NEW
Peter provides consultancy on the eating out market and opens eyes to brand new ways of thinking about the sector and its multiple opportunities for success.
(E) peter@peterbackmanfs.com (w) www.peterbackmanfs.com
