Pink is back in Formula 1
Formula 1® announced last Friday (18th June) that BWT, one of the most important suppliers of water treatment systems worldwide, will be the title sponsor of FORMULA 1 BWT GROSSER PREIS VON STEIERMARK 2021 and the FORMULA 1 BWT GROSSER PREIS VON OSTERREICH 2021 at the Red Bull Ring, Austria. Pink is back in Formula 1.
BWT has made itself recognizable in the sport over the past years with its iconic pink color – especially last season with the Racing Point F1® cars. Sebastian Vettel currently races in a pink helmet emblazoned with the slogan: “Change the world, sip by sip”, as a BWT ambassador – leading BWT’s campaign to increase awareness of sustainability matters and one of the many steps taken within the F1® community to inspire change.
Via the unique F1® platform, BWT will use the iconic pink branding to spread the message further around the world, telling the story behind the three letters as Europe’s market leader in water treatment continues the mission to provide water of perfect quality for all purposes and everywhere in the world. With patented technologies, BWT enables people to drink water out of the tap, which is enriched with valuable minerals and trace elements such as magnesium, zinc and silica.
At the upcoming double-header in Austria, BWT will receive major trackside signage with its unique pink color. Subject to change, the FORMULA 1 BWT GROSSER PREIS VON OSTERREICH 2021, which takes place on Sunday 4 July after lockdown restrictions are eased in the region, will be the first race this year to host the F1® Paddock Club. This means Pink is back in Formula 1.
Lutz Hübner, CMO at BWT, said:
“It is an honour for BWT to be part of the Formula 1 sustainability initiative and to become the Title Sponsor of both Austrian Grands Prix. With our unique and patented water treatment technologies, we can help to ‘Change the world, sip by sip’. Plastic waste, disposable bottles and their worldwide transport, as well as the associated CO2 emissions, must be drastically reduced. With BWT Bottle Free Zones, we realize this concept now also in cooperation within the F1 community. The joining of forces to increase the awareness as well as to fight for sustainability puts BWT and F1 perfectly together.”
Ben Pincus, Director of Commercial Partnerships at Formula 1®, said:
“We are excited to announce that BWT will be our title sponsor for the Austrian double header, increasing their already strong presence within the sport. The circuit will be alive with fans against a backdrop of BWT’s pink and will be a bright and vibrant return for F1 in Austria. Both F1 and BWT’s sustainability agendas are fully aligned on eliminating single use plastics and we are pleased to be joining forces to use our expertise to tackle the issues important to the communities we visit while promoting the excitement on the track.”