UK Coffee Week Celebrates Success in 2020
UK Coffee Week Celebrates and organisers are thrilled to report that their fundraising event in October was a huge success.
Coffee Shops & Roasters come together
Despite the challenges facing them, hundreds of coffee shops and roasters came together to raise funds for their charity Project Waterfall. They work to provide clean water, sanitation and education to thousands of coffee growers across Africa.
As well as independent outlets, larger brands such as Costa and le Pain Quotidien signed up to take part. The total number of participants was over 300. Fundraising mechanisms included donations per cup of coffee sold, along with raffles and donations from bags of beans ordered online.
Total raised as of Wednesday, 11th November – £47,328.86
Coffee Masterclasses, Bean to Cup videos and Raffles
After being forced to cancel their usual outside events the UK Coffee Week team put together a series of online videos instead. Coffee Masterclasses for consumers on how to make the perfect brew at home, along with a series of industry-focused Bean to Cup videos with award-winning baristas and coffee roasters, with some videos achieving thousands of views on Instagram.
The campaign’s text raffle, offering large value prizes from sponsors and partners such as Brita, Caravan Roasters, Alpro and Arla raised £1,220.
In the weeks leading up to the campaign the UK Coffee Week team built awareness of the event on social media. Also running regular competitions and giveaways with supporting brands. This helped UK Coffee Week helping to increase their Instagram following by 50% in just a few weeks, to just under 13k.
In addition to this, dozens of regional press, magazines and radio stations across the country ran articles about UK Coffee Week.
BSA Members involved with the success of UK Coffee Week
A Huge Success
Campaign manager Emily Taiano said: “This was a huge success. As awareness of our campaign grew and we reached thousands more people our chances of raising more funds were significantly increased. We reached a stage where brands were reaching out to us mid campaign to offer support which was wonderful.”
She added: “We started at a disadvantage. Larger brands, particularly in London, that had supported us in previous years were either not open or sadly had gone into administration. Coffee shops that were operating were doing so under extremely difficult circumstances. But the energy and love that we received on social media, from brands and consumers alike, was incredible and quite unprecedented. The campaign was a huge success on many levels.”