Straight-forward 100% refund

Straight-forward 100% refund

The Beverage Standards Association brings you Peter’s Monday 4th July 2022 Weekly Briefing every Tuesday morning.

Monday, 4th July 2022 Weekly Report
100% Refund

I’ve heard several stories in recent weeks, and had my own experience too, where a sub-standard experience has been recompensed with a no quibble, straight-forward 100% refund. What does this say to the consumer? Does it encourage repeat purchase? Or does it prompt consumers to tell others about their bad experience?

Personal Engagement

Where technology is so prominent, and ‘hospitality’ as we knew it is shifting to something else, what other choice do operators have when the opportunity for personal engagement is so reduced?

Thank you for reading part of the Monday 4th July 2022 Weekly Briefing. A full edition can be found here.

Peters Monthly Report for June 2022 is now available here. NEW

Peters Quarterly Report for January to March 2022 is available here.

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