The Beverage Standards Association brings you Peter’s Monday 6th December 2021 Weekly Briefing every Tuesday morning.
Monday, 6th December 2021 Weekly Report
Out of the Blue?
Omicron (or “omnivore” as some spellcheckers will have it) has come out of the blue – or has it? Scientists (and politicians) have, sometimes in the past, hedged their bets when talking about the future direction of the pandemic with words such as “providing there isn’t a dangerous new variant” – but we ignored those words of gloom and concentrated on how soon vaccines would work their magic.
Well now we know how much attention we should have paid to those caveats. Many of us didn’t, but we should have. And maybe it’s not too late to start paying attention because there is half the Greek alphabet still to go through (and then whatever other alphabets or constellations, as a WHO official is reported to have suggested, are necessary). In short, there is more to come.
The hope is that whatever it is, it won’t be as bad as what we’ve already had. Let’s hope that’s correct and at the same time, ask: what can businesses do about the upcoming versions? I don’t have all the answers by a long shot, but I can put forward a number of suggestions.
Thank you for reading part of the Monday 6th December 2021 Weekly Briefing. A full edition can be found here.
Peters Monthly Report for November 2021 is now available here.
Peter provides consultancy on the eating out market and opens eyes to brand new ways of thinking about the sector and its multiple opportunities for success.