The Beverage Standards Association brings you Peter’s Monday 28th March 2022 Weekly Briefing every Tuesday morning.
Monday, 28th March 2022 Weekly Report
What if we hadn’t had covid?
The reason I pose this counter factual question, is that I’m noticing two, opposing states of mind. On the one hand, we are facing unprecedented inflation – massively rising fuel costs, major increases in basic food prices. And this is true not only right now but probably well into the future.
And on the other hand: it’s Spring. I’m noticing that some people – especially manufacturers of packaged groceries and impulse products – is a spring in their step. They are getting enquiries from all over the place. And orders are coming in. So, what on earth is happening between these two opposite perspectives – threatening inflation versus a spring in the step?
Thank you for reading part of the Monday 28th March 2022 Weekly Briefing. A full edition can be found here.
Peters Monthly Report for February 2022 is now available here. NEW
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Peter provides consultancy on the eating out market and opens eyes to brand new ways of thinking about the sector and its multiple opportunities for success.
(E) peter@peterbackmanfs.com (w) www.peterbackmanfs.com