What if we hadn’t had covid?

Noah & the Flood

The Beverage Standards Association brings you Peter’s Monday 28th March 2022 Weekly Briefing every Tuesday morning.

Monday, 28th March 2022 Weekly Report
What if we hadn’t had covid?

The reason I pose this counter factual question, is that I’m noticing two, opposing states of mind.  On the one hand, we are facing unprecedented inflation – massively rising fuel costs, major increases in basic food prices. And this is true not only right now but probably well into the future.

And on the other hand: it’s Spring. I’m noticing that some people – especially manufacturers of packaged groceries and impulse products – is a spring in their step. They are getting enquiries from all over the place. And orders are coming in.  So, what on earth is happening between these two opposite perspectives – threatening inflation versus a spring in the step?

Thank you for reading part of the Monday 28th March 2022 Weekly Briefing. A full edition can be found here.

Peters Monthly Report for February 2022 is now available here. NEW

Peters Quarterly Report for October to December 2021 is available here.

Peter provides consultancy on the eating out market and opens eyes to brand new ways of thinking about the sector and its multiple opportunities for success.

(E) peter@peterbackmanfs.com (w) www.peterbackmanfs.com