Coffee Shop Innovation Expo – Meet the Owners

Meet Esquires Coffee, Patisserie Valerie and Café Success at the Coffee Shop Innovation Expo!

As the main trade association for the UK out-of-home non-vending refreshment industry, Beverage Standards Association is dedicated to fostering the growth of the UK beverage market. This is why we have partnered with Europe’s leading event for coffee shop business owners, the Coffee Shop Innovation Expo, for another year running!

Hosted at London’s ExCeL on the 19th & 20th November, the free-to-attend event showcases all the tools, techniques and solutions brewing business growth in the coffee sector! Designed to inspire the industry’s most ambitious professionals, the show’s unparalleled line-up is sure to arm you with all the tools you need to build your brand, boost your profits and attract hordes of new customers.

All under one roof, experts from the likes of Esquires Coffee, Patisserie Valerie and Café Success will be on hand to enlighten visitors with the very best beverage guidance, whilst an array of the industry’s biggest and most innovative suppliers will be showcasing the solutions shaping the coffee sectors!

Some of these unmissable keynotes include…

Doug Williamson– Founder Director –  Esquires Coffee (UK) Limited

Thriving Amongst Goliaths – Taking the Fight to the Coffee Giants

Feed your thirst for knowledge with none other than the Founder Director of Esquires Coffee, Doug Williamson. He will take you through the ins and outs of his journey at Esquires Coffee, as it’s expanded to more than 150 shops in 9 countries. From a big brand perspective, the coffee segment may seem oversaturated, but there are many gaps open to passionate, ethically focused entrepreneurs. This Keynote strives to expose the weaknesses of big brand thinking and how you can survive and flourish by hyper targeting the new age consumer.

Paolo Peretti -MD Retail of Patisserie Valerie

Creating a Coffee Culture from Scratch

If that isn’t enough to tickle your tastebuds, you can also hear from the MD of Patisserie Valerie, Paolo Peretti. Paolo has spent over 30 years in the F&B industry working with a number of high-profile brands such as Pret a Manger, Starbucks, Burger King, KFC and Millies Cookies. He has a broad experience, in the UK, Europe and MENA. He was recently brought in by Causeway Capital to assist in turning around Patisserie Valerie after its recent problems. Discover his trade secrets as he took the business over when there was literally nothing in place with regards to providing our customers with a great coffee. Don’t miss the chance to get the inside scoop on the brand’s innovative steps to raise their coffee game!

For all this and more, your FREE ticket will gain you access to the most advanced solutions available on the market, over the course of two action-packed days, you’ll be able to connect with over 250 cutting-edge suppliers, engage in 150 educational seminars, gain 1-2-1 business advice, cultivate invaluable new contacts, get involved in live demos and so much more. So whether you’re simply looking to stay up-to-date, or yearning to revolutionise your coffee shop or café business, there’s no better place to be!

Better still, this year’s instalment runs alongside 5 other industry-leading events, collectively forming #FES19, THE biggest business growth event for the world of food and drink.

So what are you waiting for? To register for your free ticket simply head over to

For Exhibiting & Sponsorship enquiries:
James Williams – Managing Director
+44 (0) 117 990 2850

For Marketing & Press enquiries:
Lizzie Duffin – Marketing Manager
+44 (0) 117 990 2096