The Beverage Standards Association brings you Peter’s Monday 14th February 2022 Weekly Briefing every Tuesday morning.
Monday, 14th February 2022 Weekly Report
That’s a phrase you don’t hear much of nowadays. In the ancient, pre-covid days it was of course heard everywhere. And, again in those days, the weaknesses of casual dining were becoming apparent – its overcapacity, its formulaic approach, the ubiquity of the leading brands, its high (and growing) base of fixed costs resulting from the high rents it was paying
But it had one strong thing going for it. The brands involved had created a marketing eco-system. Their messages reinforced each other’s; being so available they were unmissable and, without a second’s thought, that’s where people decided to eat out. Collectively, casual dining reinforced its individual messages, and by giving multiple reasons for going out for a meal, individual restaurants flourished alongside the sector as a whole
Thank you for reading part of the Monday 15th February 2022 Weekly Briefing. A full edition can be found here.
Peters Monthly Report for December 2021 is now available here.
Peter provides consultancy on the eating out market and opens eyes to brand new ways of thinking about the sector and its multiple opportunities for success.