About the Beverage Standards Association

What is the BSA?

Picture courtesy of BSA Member: Edgcumbe Tea & Coffee, ArundelFounded in 1996, the Beverage Standards Association (previously known as the Beverage Service Association) is the trade association for the UK out-of-home non-vending refreshment industry. It represents all sectors; manufacturers, distributors and importers of machines and components, commodity suppliers, service organisations who maintain and repair machines, training, recruitment and marketing companies working within the industry, and retailers – the end-users who prepare serve refreshments to the paying public.

Beverages include coffee, tea, chocolate, milk, smoothies, frappes, juice and water.

Objectives of the BSA

The Association is dedicated to fostering the growth of the UK out-of-home beverage market, to raising the quality of beverages produced and the standard of service provided.

One way in which it achieves this is through education; training, information and communication.

Another is through better standards of practice, honesty and integrity between all sectors of the industry with all members upholding and protecting these.

And the Association provides a platform from which to address the Government, legislative bodies and the media on matters which concern members.

BSA Member Code of Ethics

Endeavour to supply the highest quality products and services to customers at all times

Operate and maintain all beverage equipment according to manufacturers guidelines

Enhance the reputation of the Association by ensuring that all promotions and advertising are honest and truthful

Adhere to all legal requirements for UK and International legislation specifically including:

  • Packaging 
  • Ingredients 
  • Equipment 
  • Health & Safety

Respect fellow members and their employees and foster fraternity within the Association

Encourage all individual and corporate members to act in accordance with these aims and generally accepted good business practice, and promote the objectives of the Association.

Who Can Join?

Click here to apply

Click here to read the constitution

BSA Full membership is open to:

  • Small regional and large national distributors of beverage machines, components, commodities and services 
  • Manufacturers, distributors and importers of beverage machines, components and commodities 
  • Providers of goods and services actively engaged in the industry

BSA Retailer Membership is open to:

  • Retailers of beverages to the out-of-home market such as cafes, pubs, restaurant, hotels and caterers

BSA Affiliate Membership is open to:

  • Providers of non-beverage goods and services to the industry eg Technial. Recruitment & Training 
  • Retired employees of Members or individuals with a real interest in the industry

How to Apply?

Click here to apply

  • Find a proposer and seconder from the existing BSA membership.
  • Submit the form, supporting literature and subscription cheque to the BSA.

Membership Benefits (Full Article)

Here are a number of reasons why you should join or, if you are a new member, what you can expect from the association.

1. Networking opportunities
The beverage industry is a network of people, each with a specialist knowledge and expertise, often built up over decades of experience. Through events such as conferences, regional meetings and training courses, the BSA will facilitate access to that expertise and experience.

2. Promote you and your business
Depending on your type of business, this could either be directly or indirectly. It could be about finding a new supplier or the opportunity to form strategic alliances that add value to your business. It could simply be about raising your profile as you embark on a career in the beverage industry.

3. City and Guilds VRQ Barista Training
The development of this outstanding training innovation was led by the BSA. This internationally recognised qualification is a must for anyone serious about working in, or selling to, the beverage industry. Five of the BSA members are training centre satellites and can facilitate this training for you.

4. Regional meetings
The BSA regional meetings are about recognising the challenges and opportunities that are closer to home for its members. For example, the challenges faced in London are different to the ones faced by members in York. The regional meetings create local networking opportunities and allow local committees to form to tackle local challenges.

5. Discounted rates for training courses
The range of training and skills courses available through the BSA and its members is staggering. From cupping and barista skills, to customer service and new business appointment generation. BSA members enjoy priveleged rates and first refusal when training places are limited.

6. Use of the BSA logo
The BSA logo reflects what its members see as its core strengths and values. In becoming a member you are also indicating that you too are passionate about quality and uncomprimising when it comes to customer service. The BSA logo is a public way of sending this message.

7. BSA web site
The members' area of the BSA web site provides access to a wealth of information that may help you in creating a successful business.

8. Free technical helpline
The BSA helpline points members in the right direction. No matter what the beverage, equipment, service, HR or health and safety question, the BSA will have a member that either knows the answer or knows a person that can help.

Updated: Wednesday, 6th June 2012