Ethical and Sustainable labels explained - 16/09/2010

The growing demand
Organic, Fairtrade and sustainable are all key words in the HoReCa and retail industry. At the heart of each label is a suggestion of forward thinking, liberal-minded establishments offering all they can to offer the wares of the developing world while passing on good quality, guilt free product to the consumer.
The boom in demand for such products means a market growth of almost 40 per cent every year. With such a swell, how do the consumer and proprietor know which product to choose?

Many different initiatives and accreditations exist in the business, each with a similar goal – lifting developing nations from the poverty trap – yet each have different ways of approaching the problem.

Here is an explanation of some of the main players and how each defines its role. Understanding the nuances between the groups could help individual outlets determine which is the correct product to source and serve.

 
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